Make Your Pitch Stand Out

Advice from startup guru, Jeff Amerine

Make Your Submission Stand Out

 We've seen thousands of elevator pitches. Here are our tips!  

  1. Tell a compelling story that makes an emotional and personal connection. Be authentic. 

  2. Start with the problem or unmet need and why the audience should care. 

  3. Be clear about your unique solution and why you and your team are qualified to deliver the solution you have in mind. 

  4. If you make an assertion, back it up with a statistic that supports the assertion. Don't bury the audience in statistics. Use a few key statistics rather than adjectives. Adjectives make your assertions look like opinions rather than facts. 

  5. Avoid jargon. A child or your grandma needs to be able to understand what you are saying. 

  6. Don't be boring. Bring the energy and enthusiasm to your story. Entertain your audience. 

  7. The story needs to have a start, a middle, and an ending. The start captures the audience's attention, the middle builds support, and the ending recaps and includes a call-to-action, or ask. 

For even more assistance building your submission, check out these helpful articles: 

Create a Compelling Video Story by AdEspresso

Putting Together the Perfect Elevator Pitch by CNBC 

Creating Social Videos by Hootsuite 

Making a Striking Short Form Video by Wochit